All set to sing in one voice
27th July 2011: It will surely sound music to your ears. India’s singing sensation Sonu Nigam and Britney Spears tuning in together. They are call set to sing in one voice a track.
That’s right! Britney Spears has announced through leading global fusion media company “Desi Hits!” that she has invited Sonu Nigam to add his vocals to her latest track “I Wanna Go”.
DJ Lloyd, who most recently worked with ex-Pussycat Doll Nicole Scherzinger in conjunction with Desi Hits produced the track! Audiences may even get to see Sonu and Britney perform this track together soon.
“So excited about having Sonu on “I Wanna Go”. His vocals add such a different feel which I love! Watch out Bollywood, it's Britney and Sonu!“ said pop sensation Britney Spears.
Sonu lends Hindi vocals and occasionally sings in English too. He adds some of his own songwriting skills to the track for bringing it closer to his Indian audiences.
The audience also get to hear Indian instrumentals that add a unique and different vibe to the club track.
"Awesome to have collaborated with the beautiful and talented Britney on 'I Wanna Go'. This is her first big step into Bollywood. Thanks to Desi Hits. Looking forward to many more. As for me, from Lata Mangeshkar to Britney! I love you world…,” said Sonu Nigam.
“Britney has been engaged with South Asian culture for many years. From her fashion to her music she has always embraced the incredible sights and sounds of this vibrant community throughout her career. It was obvious that Desi Hits! was the place to go to further strengthen this relationship and reach out to her loyal fans in India and the Diaspora.” says Mark Flaherty Senior Vice-President of Jive Label Group
Anjula Acharia-Bath, CEO of Desi Hits, who is working with Britney’s Label and management to create content for the global Indian demographic says: “Sonu adds magic to this track and it’s always wonderful to work with such an incredibly talented artist. Britney and her team wanted to go beyond doing a remix for “ I Wanna Go” so bringing Sonu to this track, I hope, will be a wonderful surprise to both Sonu’s and Britney’s fans all over the world!
“Sonu and Britney both command huge International audiences yet touch different communities across the globe. Sonu is one of the most distinguished voices from Bollywood and like Britney equally shuts down huge venues across the US and UK when he tours such as Wembley and Birmingham NEC, few artists even in mainstream US pop culture can boast that”