Beauty brings South Sudan to the World Stage

Rocked by controversy, this year's edition of the Miss World pageant saw Miss China win the coveted prize while bringing South Sudan to one of the world's most glamorous stages.

31 August 2012. True to pre-event predictions, Wenxia YU from The Peoples Republic of China, was crowned Miss World 2012 at the Dongsheng Stadium in the northeastern Chinese mining city of Ordos, Inner Mongolia last Saturday.

The 23-year-old Yu is the second Chinese woman to be crowned Miss World since 2007 when Zhang Zilin won the crown. She took over from Miss World 2011 Ivian Sarcos of Venezuela.

Miss Wales Sophie Mouldsand and Miss Australia Jessica Kahawaty were announced first and second runner-up, respectively.


This year marked the 62nd edition, with a record breaking 116 contestants representing their countries, including the newly independent African nation South Sudan.


Represented at the world stage this year by Atong Demach, South Sudan managed to create history by winning the coveted Miss World Africa prize, also known as the “African Continental Queen of Beauty”, on their first ever shot at the world title.


Demach, 24, also won the “Miss World Top Model” prize, a feat that contributed to her gradual progression into the list of top finalists.


After making it into the list of Top 15 countries, which also included contestants from Kenya, Indonesia, Netherlands, USA, Philippines, Spain, Brazil, England, Wales, China, Jamaica, Australia, Mexico, and India, Demach subsequently made it into the Top 7.


The Top 7 also included contestants from Jamaica, India, Australia, Brazil, China PR and Wales. Demach cruised into the finals of what was a night of pure fun for her, with cheeky ease, placing a respectable fourth position, and bringing the world’s attention to the country she represents.


Africa continues to make giant strides at the global event, held every year since its first edition. The continent has and continues to make a strong case at that stage.


South Sudan joins a tall list of other African countries, who have won the Miss World Africa prize. South Africa is the country with the most Miss World Africa titles, winning 11 in all, the most recent being last year when Bokang Montjane who was also in the top 7, won it. Emma Wareus of Botswana won Miss World Africa in 2010.

Demach is a final year student of the Juba University, located in Juba, the capital and largest city of the Republic of South Sudan and which also serves as the capital of Central Equatoria, the smallest of the ten states of South Sudan.


Source: South Sudan makes history at Miss World

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