Freida Pinto, Slumdog’s belle, is L’Oreal’s new beauty ambassador


Slumdog Millionaire may have presented poor face of India, but its leading light Freida Pinto has left them with a feeling of pride. British Asians have a reason to cheer. Eight Academy Award winner Slumdog Millionaire may have presented poor face of India, but its leading light Freida Pinto’s visage has left them with a feeling of pride.


Cosmetic giant L’Oreal Paris has picked her up as a brand ambassador. After Bollywood actors Aishwarya Rai and Sonam Kapoor, Slumdog Millionaire hottie Freida Pinto is the latest celebrity from India to join the star-studded line-up of cosmetic giant L’Oreal Paris. Pinto joins Lost actor Evangeline Lily and Scrubs star Elizabeth Banks, who have also been revealed as the brand’s new ambassadors.

Good news for the Indian Diaspora, as the flick with the portrayal of poverty had left many embarrassed. In her recent UK Times piece, Alice Miles had reportedly called Slumdog Millionaire "Poverty Porn". Guests on NPR’s Talk of the Nation had also discussed whether these types of films exploit, distort or glorify the poorest people on the planet.

But now, Pinto is being referred to not because of her role in the projection of poverty, but opulence. Just in case you have missed the news the Mumbai native has been announced as the international spokesperson for the Paris-based beauty brand.

The 24-year-old actor joins a long list of the brand’s celebrity associations, which includes Hollywood A-listers like Jennifer Aniston, Beyonce, Scarlett Johansson, Penelope Cruz and Eva Longoria, reported Marie Claire magazine online.

"I am very moved to be joining the great L’Oreal Paris family and all these personalities, a family I am now proud to be a part of,’ said Pinto about her new role.

The model-turned-actor, who became an overnight Hollywood sensation with the success of her debut film, Slumdog Millionaire, is currently shooting for Julian Schnabel’s movie Miral in Israel and has also been signed on for Woody Allen’s next venture.

By Monika


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