International charity Oxfam and several Asian celebrities will stand up for Women in South Asia and support the London Mela on 31st August 2014.
Some of the celebrities to attend the event will include Muzz Khan, Khiyo, Nadia Manzoor, Neelofer Mir, Sheema Mukherjee, Eternal Taal and Bollywood dancers.
The London Mela celebrates the culture and creativity of South Asia. Last year it attracted around 80,000 people.
This is the third year that Oxfam will be the official charity sponsor for the London Mela.
Oxfam will be appealing for help for its work with women in South Asia and will be launching a text to donate campaign called "Women Unlimited”. This will ask Mela visitors to text "WOMEN" and donate £2 in support of Oxfam's work.
Oxfam Chief Executive Mark Goldring said: "We have been delighted to have taken part in the London Mela for the last two years and this year we will be focusing on the plight of women in South Asia who have faced violence, inequality and a lack of education opportunities. Oxfam has been working in South Asia for more than 60 years and will continue its work to help alleviate poverty."
The charity is helping women gain power over their lives and live free from violence by helping to change attitudes and ideas. It also encourages women's active engagement and critical leadership in institutions and decision-making.
The London Mela is also supported by the Asian Circle; a network of UK based Asian leading business women, lawyers, financiers, academics and entrepreneurs.
In collaboration with Oxfam India, they are currently supporting building centres in Chhattisgarh and Odisha, East India, which will provide counselling, legal support and peer to peer mentoring for tribal women affected by violence, alongside educating other community members about the treatment of women.
Santosh Bhanot, Chair Asian Circle said: “Violence against women is unacceptable. Asian Circle women want to use their specialist skills, experience and resource to make a difference by building awareness and raising funds for women subjected to violence in South Asia.”