Indian fashion apparels adorn UK supermarket chain

From pyjama, jodhpuri, dupatta and churidar to even traditional Indian dhoti, it’s all there at the stores

Tags: Asda, Fiona Lambert, Indian clothing

16th September 2009:
You can now wear your attitude by donning ethnic India stuff. For the first time, a leading supermarket chain has introduced a range of traditional Indian clothing in the UK.
As per the available information, Asda, one of the largest supermarket chain, has brought in a new collection of Indian clothes in as many as 21 of its stores. The launch coincides with celebrations to mark the end of Ramadan.
So now you really don’t have to fly all the way to India to pick up Indian clothes like salwar kameez, kurta-pyjama, jodhpuri, dupatta, churidar, and even traditional Indian dhoti.
The new Asda collection has been devised in collaboration with designers in India and is made with Indian fabrics. Even if you are not an Indian, it’s worth a visit as Asda says the new range has not been designed solely with Asian customers in mind; it is anticipated the line will appeal to Western shoppers too.
The Indian clothes are part of the George line at Asda and prices start at 7 pounds, with a complete suit selling for 26 pounds.
Fiona Lambert, brand director of George, says they are extremely proud to be launching the UK’s first mainstream range of traditional Asian clothing.
She adds they have the broadest socio-demographic group of all the supermarkets and wanted to offer affordable clothing suitable for all their customers."
Brianna Ragel, editor of Asian Woman magazine, says it is exciting to see a well known High Street retailer embracing ethnic cultures, and offering good quality authentic outfits at affordable prices.

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