Age matters to women, of course

Women are largely conscious of ageing process: study

24 November 2009:
A new study has confirmed what is popularly conceived — women are almost constantly conscious of the ageing process.

The study devised by keep-fit instructor Irene Estry and psychologist Emma Kenny says on an average women worry about their bodies 252 times a week. For reaching the conclusion, the researchers gave a hundred women aged between 35 and 69 clickers. They were asked to click each time they worried about the ageing process.

The survey also showed on average women had negative thoughts as many as 36 times a day.
The study was aimed to see if a looks-obsessed society created ageism and pressure to stay youthful.

Quoting Loose Women presenter Sherrie Hewson, 59, the Daily Mail said it brought to the fore how many women have issues. Hewson, who underwent a facelift a decade ago, clicked 1,400 times over seven days, but admitted she thought it would be more.

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