It’s another fantastic way to help passengers plan their journey whilst on the move
20th July 2009: From today, Londoners and visitors walking through Piccadilly Circus will be able to get the latest information on their Tube journeys by glancing at the world-famous ‘Coca-Cola’ Piccadilly Sign.
Transport for London (TfL) has formed a partnership with Coca-Cola Great Britain to display up-to-the-minute Tube travel information on the iconic digital billboards from 20 July.
This move complements TfL’s extensive range of online Travel Tools which include the TfL website with its travel information status board and free text and email alerts – which are aimed at providing Londoners and visitors with the latest Tube travel information to help them work out the quickest journey from A to B.
Nigel Marson, TfL’s Director of Group Marketing said: “This innovative partnership with ‘Coca-Cola’ allows us to extend a much appreciated information service to passengers travelling through one of London’s busiest thoroughfares and best known visitor destinations. Tube service updates on the digital billboard at Piccadilly Circus are another fantastic way to help our passengers plan their journey whilst on the move.”
The billboard screen which is run on 100% certified green electricity will display Tube travel updates by running a live ticker alongside a ‘Bus’ and ‘Tube sequence, at the bottom of the ‘Coca-Cola’ Piccadilly Sign. The information will run every 5 minutes from Monday to Friday from 8am to 6pm and is targeted at the 1.1 million people who pass through Piccadilly Circus during the course of the week.
Cathryn Sleight, Marketing Director for Coca-Cola Great Britain, said: “As the longest continuous advertiser at Piccadilly Circus, Coca-Cola Great Britain is constantly looking for ways to connect with today’s busy consumers. It’s a real honour to be working with TfL. The ‘Bus’ and ‘Tube’ films are popular with consumers and so it makes perfect sense to add an interactive and informative element to them.”
The partnership between TfL and Coca-Cola Great Britain is initially for 12 months and if successful will be extended.