Following the ban of burkini collection in France, the sales of the garment both in the UK and France have skyrocketed.
The burkini suit covers the whole body with the exception of the face, hands and feet, without compromising on style. It’s lightweight so you can swim in comfort.
The swimwear was originally designed for Muslim women by the Australian-Lebanese Aheda Zanetti over a decade ago, but it has now become popular with non-Muslim customers worried about the damage that exposure of the sun may cause, The Independent reported.
The design has proved to be very popular with British customers that Marks & Spencer’s summer and spring 2016 collection is out of stock.
Marks & Spencer launched them in its flagship Marble Arch store last year and online for the first time this year.
“M&S provides a wide range of quality swimwear offering our customers lots of choice. We have sold this item for a number of years and it is popular with our customers internationally,” a spokesperson told The Independent.
The ban on burkinis in France has increased publicity massively for the product.
Many towns in France banned the garment in summer claiming that it was “incompatible” with French values. Manuel Valls, the French Prime Minister, claimed that the garment “enslaved women”. Those who defy the ban face fines in France.
The designer told The Independent that 40% of her clientele are not actually Muslim. “The burkini swimsuit was never a type of swimsuit to symbolise a Muslim woman. I took away the traditional veil which did symbolise a Muslim woman, and replaced it with a hood type of top to blend in and integrate within Australian culture and lifestyle. It was also meant to be worn by all women no matter what race, religion, shape, colour and for whatever reason,” Ms Zanetti said.
“Women have the choice to choose what they want to wear or not and I don’t think anyone should take this away from them,” she added.