Campaign registers 6,000 new donors
17th March 2010: BBC Asian music presenter DJ Kayper has joined fellow presenter Bobby Friction to give blood and lend support to VIP appeal.
The National Blood Service’s VIP Appeal enlists the support of celebrities from the black and south Asian communities to encourage people to step forward and become blood donors.
Alongside a whole host of familiar faces like former Misteeq lead singer Sabrina Washington, Bobby Fricton and Tim Campbell, BBC Asian music presenter DJ Kayper has paired up with Kalpna Patel.
She suffers from Sickle Cell Beta Thalassaemia, a condition prevalent within the black and South Asian communities and often requires regular blood transfusions.
Award winning DJ and presenter, DJ Kayper, decided to lend her support to the VIP Appeal and donate blood for the very first time. DJ Kayper and Kalpna brought the blood donation journey to life and filmed an intimate one-to-one chat challenging some of the fears and misconceptions about blood donation and highlighting the importance of becoming a blood donor within the south Asian community.
DJ Kayper said: “Giving blood was quick, easy and painless and the staff were really friendly and made me feel at ease. And knowing that I’m helping my community and I’m helping to save lives is a pretty amazing feeling.”
The VIP Appeal was launched to encourage new donors to step forward and donate blood as well as urge registered individuals to continue to give.
Specific blood groups are more common amongst people from the African, Caribbean and South Asian communities and certain medical conditions requiring regular blood transfusions also have higher prevalence within these communities including Sickle Cell Anaemia (African/Caribbean) and Thalassaemia Major (South Asian).
Kalpna Patel suffers from Sickle Cell Beta Thalassaemia. As a young child Kalpna received a complete blood exchange transfusion and says, “It actually saved my life”. Thanks to the transfusion Kalpna is able to lead a fulfilling and normal life. She’s hugely passionate about raising awareness of the importance of donating blood, particularly amongst the South Asian communities.
Patients need blood for vital treatments every day, so it is exceptionally important for new donors, who feel well and meet blood donor selection rules, to come forward now. Blood donation saves lives.
The VIP Appeal is a campaign by the National Blood Service (NBS) targeting South Asian, Black African and Black Caribbean communities to give blood and help meet the need for rare blood types within ethnic minority communities.
Since its launch in February 2009 the VIP Appeal has attended over 30 events across England, teamed up with designer Wale Adeyemi for an exclusive limited edition T-shirt campaign and registered over 6000 blood donors, but there is still a long way to go.
For more information on the VIP Appeal, you can visit www.blood.co.uk/vip or call 0300 123 23 23 quoting reference A05.