MI6 launches first ever cinema advert to attract more diverse spies

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MI6 has launched a new recruitment campaign aimed at attracting more women and ethnic minorities into the secret service.

In its first-ever cinema advert, the spying agency aims to show potential candidates the unexpected attributes that could help them become successful secret agents.

In the ad to run in cinemas from Monday, a mixed-race woman in her twenties is seen going about everyday life – running, in a restaurant and working at a flower stall.

The young woman displays teamwork spirit, ability to deal with delicate situations and to read emotions, all the skills required to work for MI6.

The ad concludes by saying that she could be an intelligence officer.

MI6 says it is focusing particularly on black and Asian recruits and doesn’t want people to rule themselves out of a career with the agency because they don’t fit the Bond image, reports.

Head of MI6, Alex Younger, said: “My message has always been simple: MI6’s success is thanks to our people. I want everyone to know that, regardless of background, if you have the skills we need and share our values, there is a future for you in MI6.

“I want people to see our advert and know that there is a place for them in our team.”

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