It is illegal to deny a passenger with an accredited assistance dog access to a taxi or private hire vehicle.
A new campaign by Transport for London (TfL) reminds private hire drivers that they must accept a passenger with an accredited assistance dog and at no extra cost on their fare.
TfL is already taking action to prosecute drivers that do not comply with the law.
More than 7,000 people are assisted by dogs trained and accredited by the seven charities that come under the Assistance Dogs UK umbrella organisation.
Helen Chapman, TfL’s General Manager of Taxi and Private Hire, said: “We are committed to making our services accessible to all our customers. This includes ensuring that our licensees are aware of their responsibilities regarding passengers who require the vital service that assistance dogs provide. The education campaign, along with the increased compliance activity we will be carrying out to support it, will make a real, positive difference to the way people can get around the Capital.”
Welcoming the campaign, Rob Harris, Engagement Manager for Guide Dogs London, said: “Being denied access to a taxi or private hire vehicle is not just illegal, but can knock the confidence of our guide dog owners and be deeply upsetting. With TfL’s fantastic campaign, we can now make sure that message gets out to every single licensed driver so that there is no excuse and that guide dog owners are entitled to the same freedom of movement as everyone else.”